Author Archive for hope

Why You Need a Website

More and more I hear, “Why do I need a website?Small businesses have Facebook pages, Instagram accounts, they are tweeting on Twitter and networking on LinkedIn…why is a website important if they are everywhere else online?

Let’s talk about this…what the the top reasons and goals of having a website.

Position Yourself as an Expert

First, a website allows you to position yourself as an expert in your field. You can do this by publishing a portfolio of your work, testimonials from previous customers and highlighting your achievements in the About Me section. In addition, it gives you a platform to share your knowledge in the form of blog posts.

Connect with Clients

Second, building relationships with your clients is important. Remember, people buy from people! Using your website to start a conversation with a potential client is powerful. It’s all about the conversation, not the presentation in the end.

Allowing comments on your blogs, engaging with visitors and speaking directly to their challenges and dreams with your publications is a great way to connect.

Stay in Touch

Lastly, a website is a great way for your prospects and current clients to stay in touch with you. They can join your mailing list, sign up for alerts for new products and services and know your “home” on the internet where they find you.

Yes, social media is great. But in the end, you do not own your social media accounts or control how the information is accessed or disseminated. You do have that control on your website.

We’ve all experienced days when our social media accounts were inaccessible or broken…ever been put in “Facebook jail?” It’s a scary thing when you business is dependent on channels you don’t own.

There is no time like the present to set up your website on the internet. And I would love to help you!

Always Communicate Your Value

As an entrepreneur it is important that you know your value. And I’m not just talking about the hours equals dollars value that is discussed so often. You need to know what you bring to the table.

Ask yourself Why does what I do matter?

Sometimes we are so close to things that we need a different perspective. It is important to recognize what makes you special as you create your marketing message. Your clients are not just investing with you for your time, but also your expertise and access to you.

Instead of focusing your messaging on the features and tangibles, highlight the value of service, the intangibles. What does what you do or provide give to your customer…

  • Will your services or products help your clients produce income?
  • Does your expertise give them back valuable time or resources to focus on other things?
  • Make sure you address “what something is” including all its components but highlight “what something does” and why it matters to your client.
  • Why does what you do matter?

How to Define Your Value

Whether you like it or not, every business owner is in the marketing business. And defining and communicating your value is the first step to producing consistent income.

You must think like a marketer – consider that every activity, every message you send out may lead to a sale. In order to do this, you must focus on two things: your prospective customer and your value.

Your Prospective Customer

Think about your customers challenges, doubts and more importantly their desires and dreams. And then make sure you target your messaging to address those concerns and goals. Your communication must educate and guide them to you. Do not assume they know what you do or how it can help them.

Make sure that you overcome their objections and speak directly to them when you speak or write.

Know What You Bring to the Table

Knowing your value, the value of what you offer and recognizing how to position it is key. And it is an evolving process – recognize that and do not get frustrated.

Position your self and your offers to best meet your prospective clients needs. Translate everything you do into a value, not just a dollar amount. Own your expertise and share it.

Your clients are always going to ask “What’s in it for me?

What are the Results?

It is important that you clearly communicate the results you deliver. These come in two primary forms:

Hard Results – the are the most common and often easily qualified. They are tangible, measurable and provide exact date. Clients understand and expect these. Make sure to communicate them clearly. Ask for testimonials when you deliver. And always be upfront about what they should expect.

Soft Results – while these are not measurable, sometimes that are even more valuable so it’s important you communicate what your client can expect. What goals will you help them fulfill, intangible results can they expect and what emotional state will you help them achieve? Will they be less stressed, have more free time or just get to focus on their own strengths?

What are your Big Dreams?

During my studies to become a social worker one of my favorite psychological theories was “self-fulfilling prophecy.” I’m not talking about Joel Osteen type of “abundance mentality.” But seriously, nothing is stopping you from Big Dreams!

I don’t think we are owed anything or that just believing something will make it come true. When I talk about self-fulfilling prophecy, I’m referring to the belief that you can do anything you set your mind too. Seriously. I don’t believe there are limits what any dedicated individual can achieve.

So, my question is “what are you expecting?” What are your Big Dreams?

Because at the end of the day, our lives tend to live up to our own expectations. Seriously, if you are looking for the good, for the miracles, you will find them. And vice versa.

If you don’t expect things to get better, they probably won’t. You will probably continue to struggle, continue to live paycheck to paycheck. But if you dream big, take chances and expect the best…you will find it.

Write down your dream, make a list of and break it down into To Dos. There is no time like the present to take this first huge step. And nothing is stopping it from evolving over time

What is your dream? What do you want out of your business? Are you surrounding yourself with the right team? Seeking the guidance of those who have gone before you? And investing in yourself?

ideas become things

As a VA, I work with entrepreneurs at all stages of their careers. Whether you are well established with systems in place or just starting out and don’t have a clue what your next step is, a VA can help.

If you are ready to make the leap, and find out what having a VA on your team can bring to the table. Ready to take a step of faith and dream big, I would love to speak with you. Let’s set up a call and go from there!

Why Graphics are Important

I was speaking with a very successful blogger today. We were talking about how much the blogging world has changed in the last 10 years.

When he started, you wrote about what you knew. You published it and people would come. You were automatically an expert.

Now you have to consider keyword research, SEO and how attractive your work is. Graphics count!

Why Graphics are Important

  • The statistics tell us – design sells!
  • Whether you agree or not, a solid web design translates into strong consumer trust. It’s all about establishing your expertise.
  • The perception of your product is altered by your package design.
  • Good design makes your product memorable.
  • Making your design user-friendly means more traffic and more interaction.
  • A good design helps you appeal to your target market.
  • Your design can set you apart from the crowd. In a world of average, stand out.
  • And remember, you only get one chance to make a good first impression!

tools for graphic design

Free Tools to Create Graphics

Thankfully, everyone can be a graphic designer now. With the abundance of free and low cost tools available online. You can create your own branded look, your own social media graphics and you can do it on the go.

Some of my favorite tools are:

Teach Yourself Graphic Design

And if jumping right in to creating your own graphics is too daunting. There are lots of free online courses that can help hone your design talents.

These are some of the best free graphic design courses to help you learn about the the foundations of typography, color and essential graphic design software:

Many virtual assistants are skilled graphic designers or have a designer on speed dial. If you taking care of your own graphics is not in your wheelhouse, graphic design for your blog, social media and more is a great task to pass off your VA!

Sharing Your Story on Social Media

I have noticed a trend on social media ads that makes me uncomfortable. And I don’t know if I’m uncomfortable because I can relate so much to the ads or because of how I was always taught to keep your private life private. Do you share your story on social media for marketing purposes?

Do you know what I’m referring too? Or do these targeted ads only show on my feed?

Overcomer Ads

They are the ads of the fresh faced women. They all have some sort of sob story such as “almost homeless,” “down to my last dime,” and so on. And then some how amazingly, they make tens of thousands of dollars and they want to teach you how.

i am a winnter
In all of my training, it was drilled into me that discussing “personal” matters, ie family was forbidden during job interviews and work meetings.

It seems that today, the opposite is true. People flaunt their “overcomer” stories. They use their tragedies to advertise their services.

What are your thoughts on this new trend? Do you bring up your family during the interview process? Do you think using your failures and triumphs to market your business is effective?

Recommended Technology for Startups

Implementing an idea for a startup business not only requires mastering several aspects of business, space to work and a great deal of time and thought, but technology for facilitating workflow. Here is a list of recommended technology to address every aspect of business.

Emerging startups worldwide use similar essentials to get started. The following is a list of suggested technologies young entrepreneurs can use for automating business process without breaking the bank.

Managing Finances

  • Microsoft Office Suite is truly an amazing software package comprising of a number of remarkable tools for maintaining a smooth workflow. It has everything you will need for preparing business reports, designing slides for presentation, calculating cash flow, sending emails and designing brochures. In fact, Microsoft Office contains everything a business needs. If an entrepreneur can only afford one software package, this is the one.
  • Quickbooks another exceptional software for managing the finances of your business. It enables users to easily track income and expense as well as directly import related banking information into the software from Excel spreadsheet or from the online banking interface where available. Moreover, you can formulate invoices and receipts. Quickbooks inventory management feature is an added functionality startup businesses can utilize where needed.

Time Management

  • WrikeTime is money; therefore, every employee working for a startup must be able to complete their designated tasks in due time. The software allows team members to collaborate their ideas and expertise for successfully completing projects. This also raises their work output.
    The time tracking functionality of Wrike enables employees to include their time entries for various projects.
  • Time Doctor A startup using this software can conveniently monitor the time spent by the employees on every project they are involved with. As a result, payroll can be made accordingly depending on the amount of work and time spent by each employee on various projects. The data remains encrypted ensuring users’ privacy.

Marketing Software

  • MailChimpallows an entrepreneur to craft personalized emails for their subscribers to stay connected. This software is perhaps one of the most efficient marketing tools for businesses having less than 500,000 email addresses of subscribers, and it’s free to use.
  • Hootsuiteused for managing campaigns and interacting and generating engagement on social media. Hootsuite can save a lot of time when managing multiple social media platforms. It is used to post updates, connect with subscribers and generate social media analytics at an affordable price tag.

Project Management

  • Aha a great tool for newly emerging businesses to create a roadmap before launching products or services in the market. Young entrepreneurs can set goals and vision for the company, formulate a business model and inspect competitors in the same industry. Aha offers a 30-day trial and has a specialized plan for startups.
  • Teamworkthe name says everything. Teamwork offers a combination of three different tools: project management, customer management and a chat log for a team to communicate with each other. Its central file management feature has proven to be outstanding for sharing files and attachments through its cloud-based structure. Packages start at $24month.

While this list is not exhaustive, it does provide a good jumping off point for new entrepreneurs and startups. Many of these options are available for free or at minimal costs.

Using technology can not only automate many of the back-end processes but also add significant value for the business owner.

EPOH LLC is happy to support entrepreneurs and small businesses in automating and systematizing their business processes.