Almost every business training I’ve attended over the last few years begins with an emphasis on determining your ideal client, your target audience. Once you have that client in your mind…you create your marketing plan, your products and you go for it. But the process of defining your ideal client can take on many forms. And frankly, can be very…
Speaking in front of a crowd can be stressful. In fact, public speaking is scary! Whether you’re delivering a presentation to your boss, leading a meeting, or even giving a speech at your best friend’s wedding, it’s normal to get a bit of stage fright. Here are some tips to get the butterflies in your stomach to fly in formation:…
Click Funnel, Sales Funnel, Email Marketing, Free Giveaways, Establish your expertise, relationship marketing, storytelling…these buzzwords are floating around the small business world like they have recently been invented. And entrepreneurs are scrambling to jump on the bandwagon made by marketers, made household names. But don’t get confused, there is a true strategy when establishing your marketing funnel for lead generation…
More and more I hear, “Why do I need a website?” Small businesses have Facebook pages, Instagram accounts, they are tweeting on Twitter and networking on LinkedIn…why is a website important if they are everywhere else online? Let’s talk about this…what the the top reasons and goals of having a website. Position Yourself as an Expert First, a website allows…
As an entrepreneur it is important that you know your value. And I’m not just talking about the hours equals dollars value that is discussed so often. You need to know what you bring to the table. Ask yourself “Why does what I do matter?“ Sometimes we are so close to things that we need a different perspective. It is…
During my studies to become a social worker one of my favorite psychological theories was “self-fulfilling prophecy.” I’m not talking about Joel Osteen type of “abundance mentality.” But seriously, nothing is stopping you from Big Dreams! I don’t think we are owed anything or that just believing something will make it come true. When I talk about self-fulfilling prophecy, I’m…