Almost every business training I’ve attended over the last few years begins with an emphasis on determining your ideal client, your target audience. Once you have that client in your mind…you create your marketing plan, your products and you go for it.
But the process of defining your ideal client can take on many forms. And frankly, can be very frustrating. Like bang your head against the wall frustrating!
Everyone offers a different checklist, a different method and a different format. But I like Jasmine Star‘s the best. Her focus is on building a relationship, making a connection with the people behind the business. and this really resonates with me as a service provider.
Profiling Your Ideal Client
In a nutshell, she encourages you to speak of your ideal client as a real person:
- Name them.
- Recognize their hobbies and interests.
- Find out where they shop, where they live.
- What are their dreams, their goals.
- How old are they, what does their family look like.
- Seriously, write a whole profile on them.
And then after that, you create your marketing plan as if you are speaking directly to them. Talk to them as if they are your best friend. Address their needs, their goals. Build a relationship with them. Be vulnerable, be real.
Tell them why they need your product or services. Tell them who you are and why they should trust you. Never stop learning about them. And growing with them.
This is relationship marketing…this is why you need to know who your target audience is, who your ideal client is. And it worth the time and effort, even the headache to figure it out!
So tell me…do you know who your ideal client is? And are you ready to set up a targeted marketing campaign using social media, email campaigns and more? Do you need help?