Archive for hire a virtual assistant

Surround Yourself with the Right Team

You do not need two starters who play the same position.

Think about that for a minute. During the rush of the day, many of us wish we could clone ourselves in order to get more things done, more efficiently. Rather than surround yourself with the right team, you try to do it all.

You wear ourselves out, you mess up, you fall down because you don’t have the expertise to handle certain business aspects. Now don’t let this hurt your pride, you are brilliant, you are an expert in your field, but let’s face it, there just aren’t that many “know it alls” who really know it all. When you attempt to save money or avoid the hassle or insecurity of delegating, things fall through the cracks or get done poorly.

Hire a Team

This is the ultimate goal of a virtual assistant. A VA can bolster your weakness, give you back time where you are crunched and are experts on the back end of your business. The expertise provided by a VA varies from assistant to assistant. As do the work flows, industries they support and personalities.

And the reality is, a clone is not going to do the trick. What an effective and successful business owner needs is the right team around them. A team filled with players who are strong where others are weak, who have their own niche and expertise, who can do what the business owner cannot. (Or perhaps I should say, what the business owner should not do.)

You can find virtual assistants who specialize in all of the key business aspects from finance to sales, from marketing to systems. There are no limits to the things you can outsource.

But when you surround yourself with the right team to support your business as it grows and expands…well, you can’t go wrong there! So block off some time to make a list…of the things you don’t want to do, the things you have no idea how to do and frankly, the things you shouldn’t do. And then spend some time searching for the right team…

Site like Upwork and Guru are a great place to start in looking for help. Or ask your social and business networks. I promise you are not the only one struggling with these tasks and gaining control of your time.

Finding Your Ideal Client

Almost every business training I’ve attended over the last few years begins with an emphasis on determining your ideal client, your target audience. Once you have that client in your mind…you create your marketing plan, your products and you go for it.

But the process of defining your ideal client can take on many forms. And frankly, can be very frustrating. Like bang your head against the wall frustrating!

know your target audience

Everyone offers a different checklist, a different method and a different format. But I like Jasmine Star‘s the best. Her focus is on building a relationship, making a connection with the people behind the business. and this really resonates with me as a service provider.

Profiling Your Ideal Client

In a nutshell, she encourages you to speak of your ideal client as a real person:

  • Name them.
  • Recognize their hobbies and interests.
  • Find out where they shop, where they live.
  • What are their dreams, their goals.
  • How old are they, what does their family look like.
  • Seriously, write a whole profile on them.

And then after that, you create your marketing plan as if you are speaking directly to them. Talk to them as if they are your best friend. Address their needs, their goals. Build a relationship with them. Be vulnerable, be real.

Tell them why they need your product or services. Tell them who you are and why they should trust you. Never stop learning about them. And growing with them.

This is relationship marketing…this is why you need to know who your target audience is, who your ideal client is. And it worth the time and effort, even the headache to figure it out!

So tell me…do you know who your ideal client is? And are you ready to set up a targeted marketing campaign using social media, email campaigns and more? Do you need help?