More and more I hear, “Why do I need a website?” Small businesses have Facebook pages, Instagram accounts, they are tweeting on Twitter and networking on LinkedIn…why is a website important if they are everywhere else online?
Let’s talk about this…what the the top reasons and goals of having a website.
Position Yourself as an Expert
First, a website allows you to position yourself as an expert in your field. You can do this by publishing a portfolio of your work, testimonials from previous customers and highlighting your achievements in the About Me section. In addition, it gives you a platform to share your knowledge in the form of blog posts.
Connect with Clients
Second, building relationships with your clients is important. Remember, people buy from people! Using your website to start a conversation with a potential client is powerful. It’s all about the conversation, not the presentation in the end.
Allowing comments on your blogs, engaging with visitors and speaking directly to their challenges and dreams with your publications is a great way to connect.
Stay in Touch
Lastly, a website is a great way for your prospects and current clients to stay in touch with you. They can join your mailing list, sign up for alerts for new products and services and know your “home” on the internet where they find you.
Yes, social media is great. But in the end, you do not own your social media accounts or control how the information is accessed or disseminated. You do have that control on your website.
We’ve all experienced days when our social media accounts were inaccessible or broken…ever been put in “Facebook jail?” It’s a scary thing when you business is dependent on channels you don’t own.
There is no time like the present to set up your website on the internet. And I would love to help you!